Alexander Publishing

Marketing Your Music and You
Lesson 1
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Lesson 1 - The First Differences Between a Professional and a Wannabee. In this lesson you confront four words: love, amateur, professional and risk. Covers: what professionals and wannanbees have in common; the key difference between the professional and the wannabee; seven broad areas for earning income; what songwriters and composers have in common; the hurdle of starting out; risk; understanding how the game is played and not played; starring role or supporting role?; the three team mates of music; how artists share in the financial revenues; broadcast-the big money; the sales challenge to get airplay; the need for craft and political people skills; the bi-modal marketing path; memo to concert composers; the gauntlet run.

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Lesson 1

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